Our Design Services
Web Design
We design websites that are functional and elegant. We provide appealing visual and graphic identities for websites that enable users to easily accomplish their goals on the sites while facilitating companies’ or organizations’ business and other goals. We carefully craft websites to be compatible with companies’ brand identity and their other non-website materials.
This website for Family Eye Care of Apex, an Apex, North Carolina eye care practice, so that it would be clear, simple and easy to navigate for patients who need to get information about various eye conditions, make appointments, order contacts and frames on-line, and fill out patient forms. The site was designed along with a variety of other compatible media, including print ads, web banner ads, brochures, flyers, coupons, business cards/appointment cards, and other media.
Interaction and Interface Design
We want our websites to be used and loved, not just looked at, so we specialize in designing practical websites that not only look beautiful and elegant but have functional interfaces that:
- Add value to our clients’ products and services through their functionality.
- Provide users with an easy way to do what they need to do and learn what they need to learn.
- Make it easy for clients and their employees to update content, view backend reports generated by information that users input and accomplish other important web-related tasks.
We have a rigorous design workflow that includes user, client and employee research and analysis to ensure that our websites meet the needs of users and clients.
The organizers of this website for annual exhibits of Christmas nativity scenes wanted an easier way to collect information from the hundreds of volunteers who loan nativity scenes and help with the event. We created this robust website, which includes a comprehensive sign-up form that enables volunteers to sign up for a variety of tasks at once. The information is collected internally in sortable spreadsheet reports that enable committee organizers to track and organize the volunteers. Both volunteers and organizers get e-mail notifications when a sign-up is done. The website also has an on-line e-mail invitation for people to send to friends, google location information, a calendar for music events, photo galleries, and a press page on which news reporters can download press photos of the event. Non-technical volunteers can upload content and photos onto various pages of the website. The site currently services five nativity events in several states. It had 20,000 page hits in 41 states, Canada and Latin America in December 2010.
Print Ads and Coupons
We design both print and web ads and coupons for marketing campaigns. We specialize in elegant ads targeted toward particular audiences that use colorful, informative photography, punchy headlines and readable typography. We design ads that are consistent with business goals and fit into companies’ overall brand identity as well as meeting short-term goals.
This magazine ad is one of many we have created for Family Eye Care of Apex, North Carolina, a company with a mission to provide comprehensive eye care for the entire family.
Logos
We design logos that reflect your company’s values and mission and are versatile enough for use on the web and for a variety of print and product purposes.
The logo on the left is for Stock Market CPR, a Raleigh, North Carolina, company that produces on-line tutorials on how to trade stocks. The company’s mission is to help people who have been negatively impacted by falls in the stock market learn how to trade safely and make a reasonable profit. The logo, in the signature red and green colors of the stock market, reflects both a CPR chart and an upswing in the market.
The logo on the right is that of Money for Regular People, an on-line financial management information site. The sword and shield symbolize the protective actions that people can take to preserve and enhance their financial assets.
Brochures and Flyers
We design appealing, informative brochures, flyers and other similar materials for all of your business and organizational needs. We will use graphics and content that you provide or will provide the photographs, graphics and content according to your needs.
We created this brochure for Family Eye Care of Apex, an Apex, North Carolina, eye care company. We also did the photography for this publication.
Invitations and Posters
We design posters and invitations for events that are compatible with the overall look and purpose of the event. We provide graphics and photographs for them as needed.
This invitation and poster were designed for a large community Christmas nativity exhibit. They are compatible in design with the event’s website, guest favors, decorations and building signage.
Web/Print All-In-One Packages
We provide web and print all-in-one packages to meet all of your media needs on an on-going basis. This includes your website plus any combination of print media - business cards, brochures, ads - that you need, as you need them. This approach:
- Insures a consistent design and message throughout all of your multi-media and allows you to integrate marketing campaigns on the web and in the print media of your choice.
- Enables the reuse of photos, graphics and text from media format to media format, saving you a considerable cost in development time as we keep long-term files of your media assets and can use them for multiple purposes as desired.
- Saves you time in re-educating designers of different companies about your needs and brand identity whenever you want media.
We have provided integrated media services for Family Eye Care of Apex for a number of years. We built and have maintained the company’s Expression Engine website, produce magazine ads, informative flyers to give to patients, brochures for community welcome kits, web ads, business card/appointment cards, and coupons for the company as needed. This approach allows us to maintain an on-going relationship with Family Eye Care of Apex which saves their owners and staff time and money as well as building and maintaining a long-term relationship with magazine advertisers and printers. This enables us to negotiate favorable prices for Family Eye Care’s advertising and printing needs.
Whether your needs are large and varied or, like some of our clients, limited to a website and business cards, we can save you time, money and hassle by integrated them into one package.
Business Cards
We specialize in designing business cards that add value and functionality to our clients’ business or organization. Our cards often are done in conjunction with a design or re-design of the client’s website, so we can develop the logo and look for the company and then provide a simple version of it on the business cards. Often our cards are double-sided and do double duty as a simplified resume, appointment card or note card, so we help our clients select paper that is easy to write on.
This card for Tri-Bio Ventures, a consulting company in the Research Triangle Park area near Raleigh, North Carolina, was designed for its owner to present at business conferences and other venues. Its back side includes a mini-resume which enables the recipient to quickly learn about Tri-bio Venture’s services and skills. Tri-Bio Ventures’ website, which we also designed, provides a more detailed description of the services outlined on the card.
Books and e-Books
We design and layout books, e-books, interactive PDFs, booklets and other similar projects as well as writing and editing them. Our books include:
- Full color photo illustrations, either provided by the client or by us
- Fine layout and design
- Full indexes and bibliographies
Our interactive PDFS include:
- Full color illustrations
- Fully linkable tables of contents and indexes as needed
- Integration with the web
- Integration with video and motion graphics as needed
This page is an example from one of our books, Silenced Scream: A Visual History of the 1989 Tiananmen Protests. The book included hundreds of photographs of the Tiananmen democracy demonstrations in Beijing, China, which we researched, edited, organized and laid out. This is one of a number of full-color illustrated history books that we have produced for organizations and individuals.
We have produced books on the environment, family histories, the Civil War, China, World War II, the Great Depression and are currently in production on several others, including an art book, a cookbook, and a book on Beijing, China.
We provide all or part of the work involved in the research, writing, editing and design of books, e-books, interactive PDFs and other similar documents, including arranging with a book printer for the printing. The printing cost is in addition to our production fee and is dependent on what a chosen printer charges.
Fantasy Design
Every once upon a time, amid the busy, efficient world of business, we get a chance to take a fun flight into sheer fantasy when we get approached by a client who is interested in us doing a whimsical design for entertainment purposes. In these cases, we:
- Make sure the underlying structure of the website or media format still meets the clients’ practical functional and business goals by applying the same standards of rigorous design that we apply to our other projects.
- Then we let our imaginations take over and have fun with golden swords, magical old books and journeys to distant lands and times.
We designed this Expression Engine website for J. Lloyd Morgan, an author of young adult fantasy books. Its old-style script, parchment background, magical glowing book and sword pull readers into the world of castles and queens that the author brings to life. At the same time, the underlying design of the website enables him to add content and provides for easy visual adaptation and expansion as he adds new books.